Zoopla claims that new research shows it leads all UK property portals with the highest level of national consumer brand awareness.
The research, conducted by Harris Interactive on behalf of Zoopla Property Group itself and undertaken between June 29 and July 3, questioned 2,098 consumers across the UK.
ZPG says the figures show that Zoopla’s “national spontaneous brand awareness” amongst all adults is 38 per cent versus 34 per cent for Rightmove and two per cent for Onthemarket.
Zoopla says the findings also signal “increased vendor activity later this year” with seven per cent of consumers surveyed expecting to sell in the next 12 months, up from five per cent in February.
“This research reinforces how the Zoopla brand remains front of mind with consumers when thinking of property search and research. This is a difficult market in which to establish brand loyalty which we have done through constant innovation and differentiation. And our high levels of brand awareness and usage are helping us to deliver record levels of instruction leads for our members to take advantage of” says ZPG spokesman Lawrence Hall.