There appears to have been no public action taken so far by online agency PurpleBricks in response to the claim that it copied some property details “word for word” from a rival agency, EweMove.
Over a week ago Estate Agent Today reported that EweMove chief Glenn Ackroyd had posted a video blog on his agency’s website claiming that PurpleBricks has copied a property description of a house “word for word” from one of his firm’s listings.
Ackroyd, in his video blog, went on to describe this as “a naughty breach of copyright” and explained that “their [PurpleBricks] house was marketed for £230,000 ... Ours sold for £260,000. The highest price on this development. So whilst the low cost ‘pay whether we sell or not’ fee may appear cheaper, our seller is around £27,000 better off after our fee”.
On November 2 a PurpleBricks spokesman told Estate Agent Today that one of its area directors was looking into the matter; in a new statement to EAT, issued on Monday evening, it appears that the process is still ongoing more than a week later.
PurpleBricks’ statement reads: “Our local property experts are trained to uphold the highest standards and deliver outstanding service at all times. If allegations are made that are contrary to this, we take it very seriously and investigate. We are currently looking into the specific claims made and we shall be addressing this internally.”
However, EweMove’s Ackroyd claims: “No response from them at all. And no action taken by them in respect of the breach. The property listing, including the breach of copyright text still remains.”