Estate agency EweMove claims that online operator PurpleBricks has copied a property description of a house “word for word” from one of its listings.
This is “a naughty breach of copyright” says Glenn Ackroyd, the EweMove boss who calls himself the firm’s Head Shepherd.
In a video on the EweMove website, Ackroyd praises the wording of the advert at first, before revealing that it is in fact copied from the EweMove sale details of a property on the same development.
To rub salt into the wound, Ackroyd says that while “we’re pleased that our help enabled the PurpleBricks seller to get a sale” there isn’t any reason for them to feel they have actually saved money because they used an online agency.
The reason? “Their house was marketed for £230,000 ... Ours sold for £260,000. The highest price on this development. So whilst the low cost ‘pay whether we sell or not’ fee may appear cheaper, our seller is around £27,000 better off after our fee” says Ackroyd.
He then shows on the video the two listings and what he calls “the proof of the pudding” - the higher £30,000 higher sale price for the EweMove property.
A PurpleBricks spokesman told Estate Agent Today yesterday that one of its area directors was looking into the matter.