Archive

OnTheMarket is starting to rival Rightmove when it comes to new-build stock, the portal has claimed. The CoStar-backed brand said it has...

Zoopla has kicked off an eight week marketing campaign to fend off the threat of OnTheMarket and to capitalise on the...

The fast-growing high profile Hat and Home agency has joined the Guild of Property Professionals. Founded in December 2020, Hat and Home...

Artificial Intelligence is now a part of all our lives, but my attention was grabbed recently by an AI critique of...

Estate agent earnings remain behind other salary and incentive based professions despite helping with sales of such an expensive asset when...

The Guild of Property Professionals has launched a new Ezine system to boost member marketing. Agents will be able to create digital...

OneDome has launched a new advertising campaign along the theme of  '#PaperbagorOneDome'.  The campaign will feature mini campaigns that aim to humorously...

OnTheMarket (OTM) has surpassed 15,000 advertisers for the first time in its history. The milestone comes in the first 60 days since...

If you want to hear of a tale for our industry’s times - featuring housing shortages, planning disputes, rampant  inflation and...

Fine & Country has launched its second radio advert campaign.  The premium estate agent’s latest adverts will focus on its ‘Dare To...

Agents faced more complaints and paid out higher levels of redress last year, industry data shows. Annual figures from the Property Redress...

Analysts have given their backing to Rightmove’s stock market prospects but there are warnings that it can’t “rest on its laurels”...

Rightmove has reported a 7% rise in operating profit despite losing agents last year. The portal’s latest annual report released this morning...

If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...

Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...

Back in 2013 the posh head of PR of a posh estate agency took me to a London restaurant (yes, posh)...

Buyer confidence remained flat – or consistent depending on your view of the property market in December – while seller sentiment...

OnTheMarket has signed a multiyear listing agreement with Leaders Romans Group (LRG). The CoStar-backed portal has been selected as one of just...

Rightmove has unveiled plans for the next phase of its marketing campaign, aiming to take advantage of the so-called Boxing Day...

Estate agents remain among the least trusted professions, the latest Ipsos Veracity Index has revealed – but there is a silver...

Purplebricks has shifted to a free pricing model and will replace the Strike brand. It follows Strike’s acquisition of Purplebricks earlier this...

One of the most heart-warming parts of my job is having the privilege to be the patron of Agents Giving, the...

GetAgent has been ordered to make its marketing claims clearer following a complaint to the Advertising Standards Authority (ASA). The advertising watchdog...

Forget John Lewis or Marks & Spencer, the latest Hat and Home Christmas advert has been released. (Well it was released last...

As the temperature drops outside, it can be tempting to think activity in the market is likely to freeze out entirely. And,...

Rightmove is expecting more money from agents this year and is also looking to grab a slice of the mortgage market. A...

Agency Express has won the Franchisor of the Year – Gold award at the 2023 British Franchise Association (BFA) HSBC British...

OnTheMarket (OTM) has warned of a “challenging backdrop” for agents which may impact the portal’s annual revenue. It comes amid rumours, reported...

The proportion of listings going under offer within 30 days has dropped from 53% last year to 37% in September 2023,...

Average asking prices have increased as usual between September and October but at the slowest rate since 2008, Rightmove has revealed. The...

Despite the announcements, the publicity, the guidance and the acres of website information, the most common complaint surrounding house sales is...

Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow. The collaboration will provide clients with...

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

Rightmove has unveiled its Autumnal marketing campaign, with a new advert aiming to convince potential buyers that they should have ‘belief’...

Savills has launched a new multi-media advertising campaign focusing on the role of emotion in moving home whatever the life stage. The...

OnTheMarket has extended its sponsorship deal with radio station talkSPORT It will see the portal continue its Premier League airtime partnership with...

The National Association of Property Buyers (NAPB) and Gumtree have teamed up to help fightback against fraudsters, particularly when it comes...

Industry regulator the National Trading Standards & Letting Agency Team (NTSELAT) has issued a reminder to agents about their responsibilities when it...

Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign.  Renowned for its distinctive advertising...

New research from an estate agency attempts to quantify what most of the industry already knows - that prospective buyers won’t...

OnTheMarket has become the first major UK portal to allow agents to promote their own revenue generating partnerships on listing pages. Agents who...

Estate agents have been urged to be wary of complaints around market appraisals and the handling of offers. The latest annual review...

Rightmove’s half-year results were backed by analysts last week and even prompted speculation that it could be on the acquisition trail. Its...

Rightmove has posted its highest half-year revenue growth for five-years, helped by increased agency investment in the portal’s tools. A half-year update...

According to the latest English Housing Survey, there were 495,000 second homes in the UK in 2018/19 – a figure said...

Rightmove, which recently increased its charges to some agents by a reported 17 per cent, is set to reveal its latest trading...

OnTheMarket has admitted to shareholders that the cancellation of agent contracts has been “higher than expected”. In results from the company issued...

Self-employed agency brand eXp UK has launched a strategic partnership with proptech supplier nurtur.group.  Under the agreement, nurtur.group will become the exclusive...

Fortune favours the brave, as the saying goes. So, when you consider how upfront material information can and does make the...

Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal...

House price growth may be slowing but Sottish agency brand DJ Alexander has revealed that it recorded its highest ever sales...

Rightmove is looking to help agents inspire more people to consider moving with its latest advertising campaign.  The portal’s summer advertising campaign...

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

Rightmove has been named as the most effective portal for driving leads but there is a sense of frustration about fake...

Independent agency brand Pat Robson & Co is celebrating 25 years of residential sales, lettings and property management. Tim Nixon launched the...

Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...

As an estate or letting agent, you may already know that having a strong online presence is crucial for success in...

The Labour Party has outlined three ways it will help first-time buyers onto the housing ladder as it ramps up its...

Last week was the first ever National Conveyancing Week, which I hope registered with agents and perhaps you even took up...

Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...

From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...

Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...

British actor Rupert Everett has swapped the big screen for the recording studio after becoming the new voice of a radio...

Agents may hate portal fees but have ranked property websites such as Rightmove and Zoopla as their most important digital asset. A...

Rightmove has reported its second highest year for average revenue per advertiser (ARPA) despite agency branch membership dipping slightly. The portal revealed...

The South East of England is currently most in need of an estate agency personnel boost, new research claims. The analysis, by...

Estate agents should ‘rock the clothes they want’ rather than sticking to corporate 1980s suit fashions, an industry executive has claimed. It...

Rightmove is to become the headline sponsor of the new series of Ant & Dec’s Saturday Night Takeaway. The new ITV series...

AML experts SmartSearch warn estate agents that, with so many firms still hiding behind ‘opaque corporate structures,’ proper due diligence has...

The number of properties advertised for sale in Scotland has increased by 75% in some parts of the country as vendors...

Every year, those thinking about investing in property for the first time and even current landlords ask themselves whether it’s the...

OnTheMarket chief executive Jason Tebb has said he is “pleased with the progress” of getting agents to renew contracts as the...

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve...

The estate agency job market remains buoyant despite talk of a property market slowdown, an industry recruiter claims. Agency recruitment firm Rayner...

Buyers should be mindful about the rise of so called ‘Insta-agents,’ a property body has warned. The National Association of Property Buyers...

Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...

The “red tape ridden” system of buying a home is to blame for transaction delays more than individual conveyancers, agents or...

As we’ve mentioned in other blogs, even though we’re going through uncertain times, this is the right time not only to...

Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...

There may be plenty of debate about going live with listings on Boxing Day but Hamptons has chosen the national holiday...

What are you going to do when something unplanned, unexpected, and unpleasant hits your brand and business? There’s no point avoiding it...

The existence of renewable energy sources and parking facilities look set to be among details that Trading Standards will expect to...

Ever wondered how an estate agent celebrates Christmas? The team behind agency network Mr and Mrs Clarke has given the world a...

I wasn’t completely surprised to read here on Estate Agent Today that our industry remains near the bottom of the league...

Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...

I’ve just read an article saying that this is the time of the online estate agency. The time in question is, of...

Inside this short article, my goal is to simply highlight the four most common mistakes l see from reviewing agents' Google Ad...

In this guest feature, Dillon Darbar, counter fraud manager at Network Homes, sets out why estate agents need to be aware...

Consumer trust in estate agents has declined over the past year, new research claims. The latest Veracity Index from Ipsos Mori, which...

Aside from all the news surrounding the Autumn Statement this week, which will have a significant bearing on the property market...

In this feature, Jonathan Daines looks at how landlords can do their bit to make the rental market greener. Global leaders have...

A rush to secure low-rate mortgage offers helped properties sell faster last month, OnTheMarket (OTM) claims. Data from the portal shows 60%...

Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...

I’ve been on Twitter for a decade and have 23,500 followers - a gratifying number and of those a couple of...

Estate agents are perhaps unlikely to be modest by nature, but I’m always surprised at how much many agents know, yet...

Agency sale stock has improved by almost 40% in parts of Scotland over the past month, new research claims. Analysis by Scottish...

A co-founder of new free-to-list portal Jangle has outlined how the new business aims to disrupt the property listings market. Prime property...

The For Sale board is one of the oldest marketing tools available to agents, but it is still considered one of...

I can’t really write about anything else this week, can I? Unless you’ve been living under a rock, you will have...