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TODAY'S OTHER NEWS

Property Webmasters unveils social media partnership

Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow.

The collaboration will provide clients with the ability to generate targeted social media adverts and campaigns automatically via their own website and the Property Webmasters platform.

Flow lets agents produce professional, eye catching material and use AI technology to generate content. 

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All adverts and campaigns can be targeted to reach the required audience and are monitored with an array of analytics available to ensure that agents maximise the effectiveness of their marketing spend and offsite reach on social media and digital channels.

Jamie Arthur, chief executive of Property Webmasters said: “Integrating flow directly into our platform gives the agent user a single solution where they can manage their social media paid marketing activity.

“Lead generation is vital for all agents and using social media as part of a comprehensive approach is a proven driver of success.

“As well as providing this value-add option, our partnership opens a new target market for us and adds another internationally recognised service that will lead us into additional markets.”

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