A new service which aims to provide estate and letting agents with what it calls “game changing” access to property data and market intelligence launches publicly today.
Homesearch, which has already been soft-trialled by 1,200 agents across the UK, formally launches its BETA platform today and is offering free access to all verified agents in this country until January 1.
The new service provides what it claims to be the most comprehensive property data in the UK as well as demographic and market insight relevant to agents’ requirements. These include:
- detailed information at individual property level, complete with visual Land Registry boundaries, title numbers and comparable local properties;
- a database of planning applications and planning history attached to every related property;
- data-based valuation information;
- live analytics and demographic data available at: building, street, district, sector and full postcode level;
- filterable single map view to explore properties and land across the UK.
Based on public, licensed and proprietary data, and using machine learning, Homesearch says it wants to be a major port of call for residential property information, transaction history, demographic data, insights and reporting.
"Estate agency is fundamentally a people-based business, and high levels of service will always achieve the best results. Far from diminishing the human factor, we believe that information should be used to enhance the relationship with buyers, sellers, landlords and tenants, to educate and inspire” explains Homesearch founder Giles Ellwood.
“We set out to empower agents and their clients alike; to have more open and meaningful conversations based on data, and enhanced using the huge experience agents have to guide and inform" Ellwood says.
Homesearch - which has already been named as a partner in Graham Lock’s new trade buying organisation the Federation of Independent Agents - is operated by a group of data scientists, developers and entrepreneurs, who want to use the rest of this year as a learning experience.
“We want to steadily gain the trust of agents and elevate the industry. The more agents get involved and help to shape the tech, the greater the future improvements are likely to be. So far the feedback has been that our users are seeing immense value” continues Ellwood.
Agents can register for free for the rest of 2019 at www.homesearch.co.uk.