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Instant valuation tool being ‘retired’ with agents advised to switch

Landmark Information’s online valuation tool SmartVal is being retired by the company, with agents who use it being advised to switch to a related service. 

In March 2018 Landmark Information and The ValPal Network announced a strategic tie-up in which Landmark has been offering The ValPal Network's services.

In return, TVPN  has promoted Landmark's products Compliance in a Box and Metropix.


Now that SmartVal is being retired, agents are being advised by Landmark to switch to TVPN free of charge.

"We look forward to continuing our partnership with The ValPal Network, cross-promoting each other’s products to agents. Working with best-of-breed partners, such as The ValPal Network, complements both product portfolios and enables us to support our clients’ sales pipelines as well as addressing their compliance, due diligence and property listing needs” explains Ben Robinson, managing director of Landmark Estate Agency Services.

He says agents currently using SmartVal who would like to discuss the switchover should contact TVPN. 

The free switchover will give SmartVal agents the chance to join more than 800 brands with over 4,000 branches currently using The ValPal Network.

This will also include access to free training, support and a range of additional digital marketing products including PortalPal, which qualifies buyer and tenant leads generated by major portals, as well as MovePal, a consumer hub which agents can use to generate revenue from referrals, plus automated chatbot service ChatPal and branding and design tool DesignPal.

TVPN director Craig Vile says that during current challenging times for the industry, agents need to prioritise marketing and ensure they are doing everything they can to generate as many vendor and landlord leads as possible.

"If you’re not doing so already, you need to make your instant online valuation tool the main focus of both your digital and print marketing campaigns. We’re confident that used to its maximum potential, an instant online valuation tool will be the most cost-effective marketing solution you’ve ever had” he says.

"And ahead of the fees ban, agents need to be looking at other ways in which they can generate revenue.”

The ValPal Network is a product of Angels Media, publisher of Estate Agent Today and other Today titles.

  • Simon Shinerock

    Well done to Nat and the team, from the very start it was clear that ValPal is the holy grail of vendor and landlord leads, providing many more leads for much less money than either of the portals. With the introduction of the complimentary ‘Pals’ Estate agency marketing is being taken to a new level in terms of value and effectiveness


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