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Graham Awards


Automated valuation system generates over 100,000 leads in just one month

The ValPal Network, an automated valuation system, has for the first time provided over 100,000 leads to agents in just one month.

The ValPal Network now represents 797 agency brands with around 4,000 branches and in October it produced 102,999 leads; based on historical performances, some 18 per cent of those are likely to be converted to sales. 

The four areas which saw the largest number of leads last month were the North East (14,970); the North West (12,890); followed by the West Midlands (10,974) and Central Southern (10,565).


Last month The Network - a product of Angels Media, publisher of Estate Agent Today and Letting Agent Today - revealed that over the full calendar years of 2016 and 2017 it created 551,620 online valuation leads for agents, of which no fewer than 97,228 went on to complete with HM Land Registry.

The Network says its typical agent member generates 33 online sales valuation leads each month, earning an average of around £22,000 in monthly commission. 


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