Rightmove is undertaking an investigation into a PropTech app that has tried to list private sales on the portal.
The perhaps-ironically named Top Gaff, launched this week, says it is “a revolutionary new way to sell your home from your phone … no commission, no fees, no contract.”
Its promotional material, sent to Estate Agent Today, says it “eradicates the need for an estate agent or online agent, giving consumers the ability to list their property for sale on property portals including Rightmove without paying commission or fees.”
It adds that the only costs for consumers are the commissioning of an EPC and conveyancing fees.
However, Rightmove - which historically has not taken any private sales, direct from vendors or through intermediary platforms - has dropped Top Gaff’s listings pending the outcome of the investigation.
Yesterday evening Top Gaff told Estate Agent Today: “We are working closely with Rightmove to address concerns raised by other estate agents now that the beta version of the app is available for review in the market place. Top Gaff is giving consumers a new choice and tools to enable them to be more involved in the property sales process, direct from their phone.”
It also told EAT that: “All of the communications and uploads are overseen and regulated by Top Gaff and in line with property laws.”
Earlier this week Top Gaff developer Daren Paradise issued a press release saying: “People buy and sell things every day on the internet via their phones. Consumers are savvy and like to be in control. Apps are a way of life. With the Top Gaff app, they can sell their most valuable asset from their phone.”
He continues: “We are looking for early adopters to download the app and experience a refreshingly new way of selling their home. Feedback from beta users will help us to develop additional features and at a later date, we may consider the addition of relevant in-app purchases to assist sellers and buyers.”
Users of the app set up a profile, enter a postcode and asking price, and are then prompted to give a description of the property and upload photographs.
Submissions are reviewed by the app’s moderators prior to publication online and are typically live within 24 hours, it claims.
Prospective buyers can message sellers, arrange viewings, make offers and discuss aspects of the sale.
In its own description, Top Gaff says it “is not an estate agent, it is a property gateway app” but says that the parent company, ParBarr Gold Ltd, is subject to the UK Property Misdescriptions Act and falls within the ICO data protection regulations.