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Emoov speculation mounts as chief executive ‘sets up new company’

More speculation has swirled around the future of Emoov as it appeared that company chief executive and founder Russell Quirk had set up a new business in September.

According to documentation sent to Estate Agent Today, a firm called Russell Quirk Ltd was set up at Companies House on September 24, with a trading address at Brentwood - this is where Emoov itself is based.

The Companies House registration says the new firm’s first accounts would be for the year up to September 30 2019 and should be filed by June 24 2020.


Estate Agent Today has not been able to confirm whether the new company has any bearing on Emoov's future but Russell Quirk has been asked for his comments.

Meanwhile tomorrow appears to be the next deadline for determining the future of the troubled online agency.

An email sent some days ago to the agency's staff by national sales manager Jack Malnick, who joined the company only this year, asks them to work as normal. 

The note, forwarded by an insider to Estate Agent Today, goes on to say: “Please come in, please keep working and let’s see what next Friday looks like when we get there - it’s our best chance.”

Well-informed sources within the company have previously claimed as many as 10 parties were interested in buying, although none has been named and so far no deal appears to have been struck - although it is known that discussions continue behind the scenes and that Emoov appears to be operating as normal.


On top of all that there is now criticism of the deal announced in the spring in which Emoov acquired rival online agency Tepilo and online lettings platform Urban. 

At the time Emoov claimed the deal was worth some £100m, a figure which gained currency in mainstream and trade press reports of the move.

But now Mike Day, the respected agency consultant who runs Integra Property Services, has written in The Property Chronicle: “As I write, we are seeing the newly merged group of EMoov, Tepilo and Urban hit the buffers when only a few weeks ago it was lauding itself as a £100 million business (but seemingly without the £100 million).”

“Chief executive officer Russell Quirk is currently blaming everyone but himself and their business model for its issues, in particular that monies expected from Tepilo failed to emerge. It is not quite clear who handled the due diligence in this merger but I would have expected rather more than an IOU on the funding arrangements.”

Day says he expects the company to enter some form of administration with a deal done that sees the business able to move forward, having largely cleared its decks of debt.

“It will re-emerge fleeter footed and ready to relaunch itself on the public” predicts Day.

  • Andrew Stanton CEO Proptech-PR    Proptech Real Estate Influencer

    For clarity, in Tepilo's 2016 annual accounts they had a loss of 3.2M in their profit and loss column, and in 2017 they had a loss of 7.5M in their profit and loss column.

    In Emoov's 2016 annual accounts they had a 6.9M loss in their profit and loss column, and in 2017 they had a loss of 10M in their profit and loss column.

    So, why would a collective loss of 27.7M in 24 months mean that in 2018 a three way merger with Tepilo, Emoov and Urban make that collective business worth 100M. Especially as Urban was bought for 3M and only generates 40K a month?

    Probably time to get on Crowdcube - they love investing in 'new generation estate agency disruptor models'.

    Mike Riley

    Do Snake Oil salesmen often have trouble justifying a price?

  • Michael Riley

    Was this not obvious.....??? Run it into the ground, set up newco, buy the assets for a song and then change business model?

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    The Emoov trustpilot reviews have fallen off a cliff, even if it does re-emerge I suspect serious damage has occurred.

  • icon

    Interesting information there Andrew.......thankyou !

  • icon

    One of my tenants called me yesterday to say she won't be able to pay her rent on time (if at all) because her employer Emoov has gone into administration and unless the company is sold by Friday she won't be being paid! It seems their staff know more than their CEO!

  • Babonday Brian

    bits ball bery bexciting.. . .

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    Maybe the chap from Doorsteps can buy it. He's a billionaire you know.
    Don't believe the hype

  • Steve James

    The hybrid online model is seriously flawed for this reason. People expect service irrespective of how much money they pay. When they choose an online/upfront agent they are told by the lpes that everything is the same as the high street if not even better. The lpes either work their socks off of they don't. In most cases they do not. The money that an lpe makes being an lpe doesn't equate to the level of work they have to do. For example when you work for Purplebricks they own you and the majority of the lpes make 25k and not much more. Take out their expenses and they are doing a 35k job for 17k. The churn at Purplebricks is very high. They over hired and they are fighting to keep lpes. In addition they are currently advertising on Facebook saying ote is 50k which is nonsense. The current business model at Purplebricks, yopa etc. Just doesn't work.

  • Nathan Khider

    I feel sorry for all the agents that were promised, a career, good earning potential and with some of the other models help to build their own businesses.

    None of these agents offers anything different.


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