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Online agency boss hits out at rival's "skullduggery"

The boss of online hybrid estate agency EweMove has hit back at what he calls “skullduggery” in comments about his firm’s advertising.

Remarks left on EweMove’s Facebook page describe the company as “a phoney bunch” selling property “to ignorant people”; it also says EweMove attempts to “sucker franchisees” who run its operations in the field.

In a blog just posted on Ewemove’s website, the agency’s so-called ‘Head Shepherd’ Glenn Ackroyd gives the name used by the person posting the comments on Facebook.


The remarks made on Facebook suggest that EweMove and its agents are unprofessional, poorly trained and inexperienced. 

In the video blog Ackroyd conducts various online searches to reveal what he claims to be the true identity of the individual, who is allegedly an estate agent in Beverley, Yorkshire. 

EweMove has recently appointed franchisees in the town - they operate a high street office there, not an online-only service. Ackroyd says independent reviews from customers show substantial support for the firm’s sales record; likewise industry appraisers of training and franchising give strong support to EweMove’s approach to its own franchise operations as well.

“These are the facts” Ackroyd insists.

He says everyone is entitled to an opinion but insists it is important to “shine a light” so the general public “can get a sense of the sort of activities that certain estate agents get up to”. Ackroyd says this kind of activity and criticism gives agents a poor reputation.

Ewemove has contacted the agent named as the person posting criticism, inviting his further comments.

  • Glenn Ackroyd

    Just to clarify on the article referencing to as an 'Online Agent',. We have a mix of personal agents and agents with High Street offices. EweMove Beverley which is featured in this story operates as a traditional Estate Agency office.

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    I recently also started trading a very small startup agency in the Beverley area and have been targeted several times by an unknown individual with almost identical comments to those you have been having.
    The person identified himself several times through my website's online chat facility, making bogus claims very similar to those made to Ewe Move.

    I retraced the IP address to a central Hull location on an on-business IP. If this is another Beverley agent, they are going out of their way to keep themselves hidden.

    Whoever it is, it's no way to conduct themselves in business.

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    Sorry my typo - I meant he was a on a 'non-business IP'


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