The boss of online hybrid estate agency EweMove has hit back at what he calls “skullduggery” in comments about his firm’s advertising.
Remarks left on EweMove’s Facebook page describe the company as “a phoney bunch” selling property “to ignorant people”; it also says EweMove attempts to “sucker franchisees” who run its operations in the field.
In a blog just posted on Ewemove’s website, the agency’s so-called ‘Head Shepherd’ Glenn Ackroyd gives the name used by the person posting the comments on Facebook.
The remarks made on Facebook suggest that EweMove and its agents are unprofessional, poorly trained and inexperienced.
In the video blog Ackroyd conducts various online searches to reveal what he claims to be the true identity of the individual, who is allegedly an estate agent in Beverley, Yorkshire.
EweMove has recently appointed franchisees in the town - they operate a high street office there, not an online-only service. Ackroyd says independent reviews from customers show substantial support for the firm’s sales record; likewise industry appraisers of training and franchising give strong support to EweMove’s approach to its own franchise operations as well.
“These are the facts” Ackroyd insists.
He says everyone is entitled to an opinion but insists it is important to “shine a light” so the general public “can get a sense of the sort of activities that certain estate agents get up to”. Ackroyd says this kind of activity and criticism gives agents a poor reputation.
Ewemove has contacted the agent named as the person posting criticism, inviting his further comments.