In a video interview for Estate Agent Today, property professional Chris Buckler speaks to industry video expert Christopher Watkin.
Watkin gives his tips on how agents can win more listings, get better fees and ultimately win a 'bigger slice of the pie' in a challenging market.
He speculates that just 600,000 properties will be sold in 2020 due to the Covid-19 pandemic, which represents a drop of around 20%. Watkin says this means 20% fewer agents will be needed and therefore one in five agencies could go bust.
Agents can futureproof their businesses by 'standing out like a sore thumb', says Watkin, who advises them not to talk about themselves, but to talk about the local market.
The video expert and well-known industry interviewer says agents need to get on the radar of people who think they are 'losing out', working on a give to receive basis which will start attracting people to them.
He urges agents to talk to their mobile phone camera and publish their videos. "Get from behind the camera, get in front of the camera and become presenter-led," says Watkin.
The video interview, which you can view in full below, provides agents who are looking to increase their video output with some useful advice.