Keller Williams UK’s (KWUK) Gatwick market centre is rumoured to have closed but the self-employed agency network’s chief executive Ben Taylor insists it is just being run by a different team.
KW Xceed opened in 2021 with with Lars Evans as operating principle and Sarah Jane as market centre manager.
But just two years later both are no longer with the business and it is the latest of KW’s market centres to be rumoured to be closing.
It comes after it was announced last week that KWUK’s London Bridge Market Centre, owned and operated by industry figure Chris Buckler since 2018, has closed.
KWUK shifted responsibility for its Aspire market centre in Weybridge in April, which is now being run by its Prime leadership team based in Mayfair rather than the Oxygen office in Maidenhead.
Meanwhile, last month the company behind KWUK's Evolve Market Centre - TBF Centres - entered voluntary liqudation, Companies House documents show.
It comes as the director of the company, Evelyn Foster, has taken over the KW Scotia and the KW Caledonia Market Centres through another of her businesses called EA Market Centres that was formed in August 2022.
Taylor denied claims that the centre is shut and said it is now collaborating with KW Advantage in Bromley, South London.
He said: “Agents are transferring with the centre and will now be supported by the leadership team of KW Advantage.
“We are dedicated to supporting our agent business owners in developing and growing their businesses and we believe that the best way to provide this is by utilising our most experienced leadership team members and sharing their knowledge and expertise, as well as the well-established tools, models and processes across the network.
“Each of our agents has access to our centres around the country, benefiting from the community and network this provides.”
Taylor said this further restructuring is an important step in the development of the KWUK success story, adding: “KWUK has, over the last five years, invested significant time and resource in learning and building exactly what is required to best support agents to build businesses that are successful and market centres which are both profitable and impactful to their local communities.”
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Rumour has it ...followed by denial and spin.
The business model is past its sell-by-date and should be given last rites.
On their franchise page on their own website they admit you need 50+ agents in a market centre to make any money, then futher down the same page 100? Do they know which? Not sure any MC has ever had either, and hardly surprising when they say "each Agent individually contributes relatively little". Not going to get the phone ringing off the hook with that recruitment strapline, however it is true nonetheless. They currently have about 200 agents over 11 MCs, one of which has closed. That feels like a self employed pyramid scheme thats starting to crumble.
Taylor increasingly manifesting his inner comical Ali!
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