OnTheMarket has signed a big media deal with the UK’s largest news publisher.
The deal is with Reach, which owns nine national news brands including The Mirror, The Express and the Daily Star.
Its 110 regional titles include the Manchester Evening News, Liverpool Echo and Bristol Post, along with over 70 online brands including the ‘Live’ network of sites and hyperlocal online platform ‘InYourArea’.
A statement from OnTheMarket this morning says: “The partnership with Reach will enhance OnTheMarket’s digital presence and footprint with the aim of increasing leads for agents. The strategy will engage consumers across the entire Reach digital inventory, including contextual advertising, sponsored newsletters and digital content on a national, regional and local level.”
The partnership is already in its initial roll-out stages and OTM says it will also soon see Reach providing member agents with a bespoke social media service, which will include a dedicated account manager and planner to create and execute social media campaigns on their behalf.
"This service will be available only to OnTheMarket customers and will also enable them to purchase their social media advertising via Reach, providing agents with a highly convenient and cost effective ‘turnkey’ social media solution" says this morning's statement.
Jason Tebb, chief executive Officer of OnTheMarket, says: “As the biggest multi-channel news and media business in the UK, with mainstream national titles as well as the majority of all regional and local news brands in their portfolio, our new relationship with Reach will significantly boost our consumer engagement as well as providing a valuable platform to support our estate agents’ brands via social media campaigns on a hyperlocal basis."
Tebb continues: "This represents ‘best in class’ local coverage to support our brand, which is what our agents have been telling me they both want and need.”
And Terry Hornsby, group digital director of Reach, adds: “We will also be partnering on a newsletter powered by Reach and OnTheMarket to provide consumers with the information and quality content that people with an interest in the property market really need and want. OnTheMarket will benefit by receiving a far richer picture of its target audience’s behaviours and a much deeper connection with them, helping to deliver its long-term business goals.”