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Graham Awards


Agents’ photos ‘mislead buyers over true size of properties’ - claim 

A portal says many buyers feel disappointed when viewing a property becuase it is typically smaller than agents’ photographs suggest. 

MoveStreets claims 33 per cent of buyers in a survey said the property they viewed didn’t live up to expectations, with size - or lack of it - the cause of most disappointment.

And almost as many felt the quality of the property they saw in person was less impressive than photos led them to believe.


Many also found that the general area wasn’t as good as described with some also disappointed to find small rooms being passed off as additional bedrooms.

In total some 71 per cent of viewers felt some level of disappointment at a viewing.

Portal founder Adam Kamani says: “House hunting can be as stressful as it is exciting and it can take a considerable amount of time and effort to find your ideal home. So it’s understandably disappointing when you turn up to a home that could be ideal but turns out to be far from what was advertised online.”

He tells consumers: “Any worthwhile agent will invest in making sure the property photos are top-notch and the description does a great job of selling both a property and the wider area - even if they do have to exaggerate the truth a little.

“The best way to avoid disappointment is to check out the floor plan … all too often we overlook this when surfing online property listings.

“Utilising other resources on a local area can also help you build a better, slightly less biased opinion to the one portrayed on a listing and, if possible, go and get a feel for a certain area yourself as there’s no substitute for personal experience.”

  • Proper Estate Agent

    We don't use dodgy fish eye lenses, but everyone else in our area does. Vendors love fish eyes as their house looks massive but buyers hate them. I've had so much flak from sellers over the years but stuck to the principle of realistic photos and they help houses sell because if you book a viewing, the buyer gets what they expected.

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    I can’t help but think this has as much to do with unrealistic expectations as much as it has to do with wide angle lenses.
    It is human nature to expect more than what the market offers at any given budget.
    Also not sure buyers are ever likely to be impressed or satisfied with what you get for your money.

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    Unless you shoot with a relatively wide angle you end up with a picture of a sofa rather than the room. A case of unrealistic buyers especially given that particulars all come with floor plans as well.

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    Perhaps this is where a good video can come in handy? More authentic and harder to fudge when you're seeing a room from many angles.

    Even Kim Kardashian can't photoshop a video ... or can she?

  • Richard Abbots

    I'm totally biased here, but 360° virtual tours are quick to create and don't break the bank. Moreover, they allow the viewer to have a walk-around themselves before committing to an in-person viewing. Wide angle shots are great for capturing the room, but defo can give a false impression the room is much bigger than it actually is. On the flip-side, like Alexander Leon says above, if you don't use them it's impossible to capture the room perspective. Catch 22 right there. Decent 360° cameras retail between £280 and £450 including VAT. No brainer really in my biased opinion : )


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