By using this website, you agree to our use of cookies to enhance your experience.
Graham Awards


 Rightmove to enhance online viewing features in roll-out to agents

Rightmove has contacted all member agents saying it has enhanced its automated online viewing feature first introduced in April.

As part of the government recommendations when re-opening the housing market, it urged the industry to maximise the use of virtual viewings.

Rightmove is now telling agents they can give vendors the opportunity to request an online viewing when they send a lead.


This option can in turn be used by the agent to send a link to a video hosted on their own website, or to have a video walkthrough using a video calling app.

A message to agents from Dave Anderson, agency and new homes director at the portal, says:

“We’ll be releasing this new feature over the next week. We’ll let you know as soon as it’s ready to use and we’ll give you a step by step guide on how to do it.

“We’re telling you in advance that this improved feature, included as part of your Rightmove membership, is coming soon so you can arrange to get new video content in whatever way you think will work best for you, your customers and the current government coronavirus guidance in your area.”

He says the initiative is part of Rightmove’s 10 point plan, released a fortnight ago.

Anderson adds in his note to agents: “We know that you have a lot on your plate at the moment – we hope that you’re able to make use of the improved Online Viewing features to cut down on the number of physical viewings you need to carry out and better prioritise your hottest leads.”

There was no reference to the long-term fees issue which has been a focus of agency anger in recent months, prompting the creating of the Say No To Rightmove campaign.

  • icon

    So rightmove are about to launch an email alert that tells you the buyer wants a virtual viewing, I'm no coder but that's just a change of word from requests a viewing to requests a virtual viewing glad this new feature is free, it must have been so much hard work. I'm not surprised Rightmove plus had no changes from 2002 to 2018 so they are hardly a tech company.

  • jeremy clarke

    Still trying to get some sense out of rightmove regarding their costs moving forward, all I get is smoke and mirrors. If they don't reduce their costs dramatically then we will not be rejoining after the current reduction in costs ends at end of July.

  • Mike Riley

    What Rightmove need to do is get a quick grip on the definition of what a virtual viewing is. Its highly misleading to customers and a joke that many agencies think a virtual viewing is a series of still photos moving across the screen, like some iphoto sequence from the early 00's.

  • icon

    See what happens when your 'Head of Innovation' leaves.

  • Hit Man

    Rightmove! WHO ARE THEY? don't use them and never will, so behind with the times, Im not just a portal listing agent I use the modern ways of selling thats why I don't need Rightmove.. Agents that rely on Rightmove need to look at their business because theres clearly something wrong.


Please login to comment

MovePal MovePal MovePal
sign up