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Graham Awards


Anxious vendors demand virtual appraisals as first stage of sale process

An overwhelming 98 per cent of vendors questioned by Zoopla say they remain anxious about the Coronavirus and would prefer to receive a remote ‘virtual’ market appraisal from an estate agent as the first stage in the sale process.

Responding to the results based on 700 respondents, portal chief commercial officer Andy Marshall says: “After a 50 day market suspension, our agent partners have told us loud and clear that they want to plough forth and rebuild their businesses.  Central to this is replenishing stock pipelines, without posing a risk to their own health, their team’s health, or that of their vendors.”

Zoopla claims a 90.5 per cent increase month-on-month in the use of its Property Valuation Reports and Comparables Reports.

The portal also claims that its updated AdReach Express communications channel between prospective vendors and agents has seen a 58 per cent increase in conversion rates - that is, registrations with agents via AdReach Express - in the week to May 27 when compared to pre-lockdown levels.

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    Based on our experience over the last two weeks we have found that the reality is the exact opposite to this report.


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