An estate agency is setting up a call centre employing some 100 people in a bid to become “a one stop shop for anyone looking to buy or sell a property.”
The call centre, to be based in Burnley, will handle enquiries not just for buying or selling but also for mortgage, insurance, valuation and lettings.
It’s the brainchild of Petty Real, which says it received over 200 applications to work at the centre in the first two days of the posts being advertised.
A statement from the company says the property market and industry have been very traditional and, in the past, slow to change. But Petty Real chairperson Charlotte Hagen says she wants to shake up the image by placing the customer at the heart of the business.
"We want to be like the Google of Burnley, and that means helping our clients at every stage of the journey. For instance, we've got our sister company Real Financial Advice that can search hundreds of different mortgages rather than just pushing one product with few different variations" says Hogan.
"Times are changing for the property sector" she explains, "and only by embracing new ways of doing business can we achieve our mission of taking the stress out of moving house."
Petty Real says that as part of its PropTech offer to clients, it’s going to offer drone imagery to provide better images, and interactive 3d tours of properties “so people don't waste their time and money on making unnecessary viewings.”