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Agency considers quitting Rightmove as it trials Zoopla in key branches

Some branches of one of London’s largest agencies, Kinleigh Folkard & Hayward, have returned to Zoopla after dropping it just over four years ago.

In January 2015, a few weeks before the launch of OnTheMarket, Kinleigh Folkard & Hayward announced it was dropping Zoopla but sticking with Rightmove.

It had to drop one of the established portals at the time in order to abide by OTM’s ‘one other portal only’ rule which, in the interim, has been effectively dropped.


Now the company has returned, at least in part.

Ten of KFH’s London branches are back on Zoopla for what is described as “an initial 12 month trial period.” The branches include Fulham, Bayswater, Clerkenwell, Earls Court, Chelsea, Holland Park, Marylebone, South Kensington, St John’s Wood and Brook Green.

Paul Masters, group operations director at KFH, says:: “We have been keeping a close eye on the portal landscape and have been impressed with the offering from Zoopla, and are attracted by the value for money and property market insights the business offers.

“During the trial period, we will be testing their performance against that of Rightmove, which will help us assess which portal we list with next year alongside OnTheMarket.”

In recent months a number of agents have returned to Zoopla including Carter Jonas, Strutt & Parker and Humberts. 

Zoopla describes itself as being “particularly strong in the capital” and currently lists more London rental properties than any other portal, with almost 45,000 homes available to let.

Charlie Bryant, managing director of Zoopla, comments: “We are incredibly pleased to welcome back KFH and look forward to working with them. Since de-listing, our long-term approach has allowed us to refocus all efforts on delivering an exceptional offering to clients. We believe that in London particularly we are the only choice for agents, representing the best value for money and offering agents real returns for their businesses.”

In recent months Zoopla has beefed up its campaign to win new agent customers and retain existing ones, emphasising the breadth of its offer to agencies including removing non-property related adverts from listings leading to faster page call-up speeds, increasing marketing spent, and revamping the AgentFinder tool.

  • Chris JaiBahadur

    Well done Zoopla you understand the small independent agents better than Rightmove by offering sensible fees. II take my hat off to you and sincerely hope your coverage escalates through out the country gaining you more market share. Once achieved I know which portal I shall be dropping.

  • icon

    Rightmove are seriously blowing it... I don't understand the reason why they need to charge such ridiculous fees? With Zoopla they have clearly been investing heavily within technology whereas I'm looking at RM and I'm not seeing much change over the years.

    I feel like Zoopla will dethrone them in the coming years if they continue to bully their agents.

  • icon

    We should all drop Rightmove! These time are hard for us all yet Rightmove continue to increase their already ridiculously high rates. Zoopla should push Primelocation back into the limelight.


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