A former senior management figure at Rightmove and online estate agency Doorsteps is going it alone for a new holiday property listing service - and he wants crowdfunders to contribute just over £75,000 towards it.
The former head of overseas at Rightmove, Shameem Golamy, went on to become a member of the management team at Doorsteps, the online estate agency led by 20 year old Akshay Ruparella.
However, he has now left the agency and has appeared on the crowdfunding site Seedrs as the man behind Holiday Online, an online vacation property listings service that he calls “a simple solution for rural and coastal hosts”.
He says in the pitch for the very specific sum of £75,002 investment: “Our mission is to capture the Holiday Listings Market in Coastal and Rural regions around the UK. We acquire private holiday lets from owners of single and multiple properties and market them online in return for a commission on bookings.
“We don’t compete with Airbnb (they are one of our partners). Instead, our aim is to attract the properties they do not have, create the property listings ourselves and put them onto their site and others such as Booking.com.”
He says he will offer “a hyperlocal approach to target owners” using a series of localised brands.
The first is NorfolkHoliday.com, offering what it claims to be “a local service but a global digital reach” and wants to attract “owners in remote coastal and rural areas who are not necessarily technology or marketing savvy to do it for themselves.”
The pitch estimates the Norfolk and Suffolk market for this kind of enterprise as £2m with the UK market size as worth £200m.
Golamy values the company at £651,000 prior to the current crowdfunding round, which has so far attracted over £42,000.
You can see the pitch here.