Emoov has agreed to change the wording of a Google search advertisement after a complaint was made to the Advertising Standards Authority.
The ad contained the claim "save thousands with eMoov".
It was challenged as to whether this was misleading and could be substantiated, and after consultation between the agency and the ASA, Emoov confirmed it would make changes to the advert.
On that basis the complaint was categorised as ‘informally resolved’.
This morning, EAT spotted this message on the Emoov site: “Be Vigilant - High street estate agents’ commission is daylight robbery. Use our commission calculator to see how much you could save with Emoov.”