Jackson-Stops & Staff is undergoing a rebrand including the creation of a snappier title - it’s just Jackson-Stops now - as well as a revamped website and new logos and boards.
The decision comes after what the firm, one of the oldest in British estate agency, calls “a detailed consultation period to gauge perceptions of the brand” with feedback from a customer survey being regarded as a major influence in the final decision.
“The survey found that most of our clients didn’t know what ‘& Staff’ stood for, and with many already referring to us as Jackson-Stops, we thought now was the right time to make the change. We have also taken the opportunity to refresh the look and feel of not only our logo but also the wider brand, which will be rolled out across all branches, marketing materials and social media” says chairman Nick Leeming.
Each of Jackson-Stops’ 45 branches will adjust to the new brand name, with the new website launching mid-September, and all phases expected to be completed by mid-2018.
“Rebranding to Jackson-Stops is not a decision we have taken lightly. We have been operating under Jackson-Stops & Staff for more than a century so it was incredibly important to us that our clients, who admire our traditional values, were able to voice their opinions on the potential rebrand” says Leeming.
The agency was founded in 1910 in Towcester, Northamptionshire, with a London office opening in 1924. In the 1930s the company opened offices in the Cotswolds, Leeds, Yeovil and Dublin.
In the 1970s and 1980s the company developed specialist offices in London and around the westcountry.
Jackson-Stops and Staff changed its structure to what it calls “a democratic consortium” in November 1992 and since then has expanded from 12 branches to 45, with a new office in Reigate opening earlier this year.