The new group for independent owner-managed estate and letting agencies, to be formally inaugurated this week, has stepped up its campaign surrounding Purplebricks.
The Charter for Independent Estate and Letting Agents, CIELA, has already spoken out against the high profile hybrid company, which last week announced it was to launch in the US in addition to its existing operations in the UK and Australia.
Earlier this month CIELA claimed it was preparing a ‘formal complaint’ to be sent to Purplebricks, and possibly to the Advertising Standards Authority, based on what it claimed were “misleading advertisements”.
CIELA’s statements have also specified “online advertising-only up-front fee agencies” as one of seven challenges to the established independent estate agency industry that it wishes to tackle.
Yesterday CIELA took to Twitter, retweeting an individual complaint about Purplebricks; the complainant gave the agency one star on Trustpilot. CIELA’s retweet, posted yesterday, contained the message: “Please contact us if you have any other examples of this type of behaviour by Purplebricks.”
On balance Purplebricks’ reviews on Trustpilot have been strongly positive and the hybrid agency states on its own website that it has 13,551 reviews on the service, claiming it has a 9.4 out of 10 rating. It also links from its own website to Trustpilot.
No details have been released so far of a meeting of CIELA’s founding members held on February 22; for some weeks the group’s website has said that it is to have its “inauguration” this Wednesday, March 1, at a location to be confirmed.