South of England agency chain Andrews has launched a new app and website as part of its brand-refreshing programme for 2016.
The new site is the first area of the Andrews group of businesses to showcase the new logo, developed following what the company calls “extensive customer-centred research.”
The website puts more emphasis on images of homes being marketed, stronger “calls to action” for tenants and buyers to arrange viewings; and statistics to show the popularity of individual properties with other site users. The new site is also both telephone and tablet friendly - Andrews says 60 per cent of traffic originates from mobile devices.
“With over 1.1m visits to our website each year, we have ensured that it is clear and easy to use with key areas such as the property search facility prominently featured” claims Ronda Green, the agency’s marketing director.
Andrews is also launching a new mobile app intended to simplify sales, and available from iTunes and Google Play Store.
It features real-time on-screen notification of viewing requests; the ability for users to instantly accept or reject offers; live updates on marketing performance and feedback; and integration of appointments with the calendar on the user’s phone.
“Knowing that traffic to our site from mobile devices has doubled in the last two years, and that nearly all emails that we send during the day are read on mobile devices meant that it made perfect sense to launch a mobile app” says Green.
You can see the agency’s new website here.