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Interview of Tom Cummuskey
Written by the Estate Agent Today team
Tom Cummuskey, Sales & Marketing Manager at Kremer Signs

Who are you and what does it say on your business card?

I am Tom Cummuskey, I am the Sales & Marketing Manager at Kremer Signs. I’ve been here just over 13 years and still going strong!



What is ‘company name’ and what does it do?

Kremer Signs, we are the UK’s leading supplier of signage to the property sector, servicing estate agents nationwide for all of their signage needs, from boards to office signs, window displays to new homes signage and everything in between.


What services do you offer and in what ways do you work with estate and letting agents?

Our team of industry professionals offer a friendly and dedicated service to UK Estate Agents to ensure their boards are looking the best, built to last and received on time. Our team can help agents to save money, reduce their carbon footprint and release their boards true marketing potential! Whilst offering total brand consistency for any other signage requirements from office fascia signage to development site hoarding.


What makes your product different and how does it benefit agents?

As a signage company we know we have a serious responsibility to the environment to ensure our industry’s future and we are continuously working on ways to reduce our impact of plastic waste and operating more sustainably. We believe in a greener future!


We are the only national board supplier, printing on recycled material with its unique grey back and are the only company that offer a national recycling service free of charge (T&C’s apply). This is a service that we offer to all of our clients; if we are delivering boards on our own transport, we will collect any waste boards from your board erector during the delivery, to ensure the end of life boards avoid landfill.


As of 2021 ALL of our customers were switched to this eco-friendly correx as standard, which has been a game changer for the industry. Our aim is to gain as much business as possible, producing UK estate agents boards more sustainably, so that the industry’s carbon footprint is reduced on a national scale. Our pledge to the environment goes back a long way and has been reviewed annually for many years.


As well as improving our own products and practices, we will encourage board erectors and other industry suppliers to minimise their negative impact on the environment.


We hope this will result in a huge improvement with the property sector’s environmental efforts.


What is your greatest achievement in your current role and what made it so special?

In recent years we have experienced success in a number of different award ceremony’s which are directly related to the property sector. We have been awarded the Gold award x2 for both the prestigious Negotiator Awards and also The Sunday Times Estate Agency of the Year Awards, for the ‘Supplier of the Year’ category. We are still to date the only signage supplier to have won the two awards, which has solidified our position as the UK’s number one supplier of signage to the property sector.


What is the most satisfying part of your job?

Making a customer not sale. Building long lasting relationships with my customers and maintain their loyalty.


Country house or city apartment?

Country house all day!


Trendy roof terrace or traditional English garden?

Traditional English garden, a roof terrace would be no good for the dog


Would you rather be a free-moving tenant or settled owner occupier?

Settled owner. I have previously been a tenant for many years, but since owning my own property I much prefer the stability and freedom to renovate


What is your favourite room in your home?

Living room


Homes under the Hammer or Location, Location, Location?

Location, Location, Location


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