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Tom Cummuskey
Tom Cummuskey
Sales & Marketing Manager for Kremer Signs
4426  Profile Views

About Me

I am a well-rounded and versatile sales professional with a wealth of experience in both B2B and B2C sales with strong interpersonal skills.

I pride myself in building long lasting business relationships resulting in great customer retention, with a focus on customer experience / company reputation.

A proven track record of impressive business development results, and successful in managing a SME sales team. Hard-working, self-motivated and driven by targets & goals.

"Make a customer, not a sale"

my expertise in the industry

The UK's leading supplier of signage to the property sector

Tom's Recent Activity

Tom Cummuskey
Thank you for the message Andrew :) Whilst QR codes, as you rightfully mentioned, have been used for many years, we are offering something more than just a generic QR Code. What Smartboard brings to the Estate Agency market, is an online platform to manage your Smartboards which are dynamic QR codes, where they can be reassigned to a different priorities URL address once the existing property has Sold or Let. Prior to Smartboard agents were using 1 static QR code which leads the end user to their website, with no analytics or alternative URL capabilities. Smartboard gives the agent to ability to send an interest party to the specific properties details, and then gives the agent the ability to reassign the QR code after use. The Smartboard platform also produces analytics of how many scans each board has had, where they are located, how many resulted in a lead or a valuation request and the ability to send push notifications to the users phone that scanned your Smartboard. We have a Kremer Signs Smartboard installer app which allows either the agent or the boardman to simply scan the Smartboard once erected at a property, fill in the address details and then the boards QR Code will be automatically assigned to that properties URL on their website, pulling the information from the agents website, making it incredibly easy for Estate Agents to manage. As I mentioned before, this gives agents the ability to reassign the QR Codes, whereas before they would have been limited to a static QR code, or if they wanted property specifics, they would have had to print a QR on their boards which would lead to that properties URL, but after the property is Sold, they wouldn't be able to reuse that board and would be made redundant, which can be very costly. I totally agree with the beacon technology being the future, and is something that we are heavily researching at the moment with our tech partners to see how this can be integrated, managed and installed with each For Sale board. Thank you, I will be in touch for sure :)

From: Tom Cummuskey 16 August 2022 09:41 AM

Tom Cummuskey
Thank you for your comments! We did launch this product nearly 10 years ago believe it or not, but the technology at the time was too advance for the mobile devices being used, and not everybody knew what a QR Code actually was. Off the back of the pandemic and the introduction of the governments Track & Trace system, people are a lot more accustom to QR Codes and how to interact with them, as well as smartphones being better equip to easily engage with the codes. So there really has never been a better time to introduce QR Codes to your boards. As well as the above, the biggest change this time around, is that they are Dynamic QR Codes, which means through our online platform you can change the URL as many times as you want to specific property details on your website, which means the Smartboards themselves can be used many times, rather than being a static QR that is for one time use. There are also many other features available including scan, lead and call analytics generated by the Smartboard, as well as SMS push notifications that can be sent to the end user, which puts your contact details directly into their phone. We also have a Smartboard Installer app, which can be used by your board man (or the agent themselves if they erect their own boards) which allows you to assign the Smartboards on site of install to the properties URL, which makes the process incredibly user friendly. This new product really does link the traditional 'For Sale' board with the new age Proptech marketing world for estate agents.

From: Tom Cummuskey 23 February 2022 09:32 AM

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