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John Fairclough
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John Fairclough

From: John Fairclough 04 July 2019 08:25 AM

John Fairclough
As a 'traditional' Estate Agent with 30 years in the business, we have a High Street office and an on line presence. We don't 'need' a High Street office, we want one so that we can meet face to face with our clients and our potential viewers/buyers. We are very much aware that the on line agents are here to stay and that is absolutely fine, we have no problem with that at all. Service is where things tend to go wrong. People deal with people and a faceless entity is not personal. But, for some who don't mind the lack of contact it's fine. With the technology out there at some point in the future there may well be no high street agent, every marketed property will be 'web cam'd' to the hilt and you can view property from the comfort of wherever you may be. But we are not there yet. Agents fail all the time, on line and high street and it will be for a variety of reasons. Fees are too low, service is shockingly poor, presentation is amateur etc but in the end the constant comparison of which is best takes our eye off the ball. Concentrate on the job in hand and you won't lose instructions, you'll gain them. Charge a proper fee not get in the race to the bottom. Do what you say you will do. Most people do not ask whether you are qualified or not, it means very little to them because they just want to sell their property as soon as possible and for the best price. Performance gets you more business. We all know that fee can be an important factor in 'winning' and instruction but if you charge £99, £1 or £850 and you give a rubbish service as an on line you will be disinstructed. Similarly charging .5%, . whatever or 1% + and you are rubbish you will equally be disinstructed. What is a problem is combating competitors will silly high 'valuations' just to list it and wasting time. We know from Rightmove and Zoopla nearly 40% of listing reduce the price. From there they do it again and again and finally sell or withdraw. What a waste of time. Is there a housing shortage...no just a lack of supply for the right property at the right price. Value to sell not just to stock up your listings. Again it is down to the public perception of what we do. 'Sold' boards speak more than words. We all work in the same field, we all want the same thing - sales. How we go about it will be different and different options free the market. I know I have digressed slightly but it is all about what we do.

From: John Fairclough 29 November 2018 11:30 AM

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