Online agency Doorsteps is slashing its flat fee to just £1 with no commission charge - but for only 48 hours.
The agency describes the offer, which runs today and tomorrow, as a “once in a lifetime” deal to coincide - roughly - with the now-traditional Black Friday pre-Christmas shopping event.
Doorsteps’ regular flat fee is £99 - and in its marketing material the online agency, which is run by a 20 year old, claims this contrasts with “the price of the average high street estate agent which is £5,718.”
Doorsteps’ managing director and founder Akshay Ruparelia, who was the youngest person to appear on this year’s Sunday Times Rich List, says: “This Black Friday offer is part of our low cost ethos which is instrumental to our success. As ever, our customers will benefit from our award winning service. They will have access to a dedicated agent 24/7 to deal with solicitors and Energy Performance Certificates as well as their own online portal to track viewings, offers and the progress of their sale.”
The agency claims to be the 10th largest in the UK with an estimated value of £20m, some 4,000 properties listed since inception, and with a team of 50 employees and 25 locally-based ‘consultants’ around the UK. It also claims to have saved customers approximately £6m in estate agency fees to date.
“Both my parents are deaf, so my sister and I became heavily involved in selling our family home. I was surprised at the exorbitant fees charged by high street estate agents so, with the help of a bank loan and family support, I launched Doorsteps while still studying for my A levels. I was determined to offer homeowners an affordable but high quality package that uses smart technology as well as a team of staff that are local property experts” explains Ruparella.
“Our business model has paid off. Our properties range from multi million pound homes to one bedroom flats. ... The high street is dying. By Dec 2017 an incredible 24.1% of all non-food shopping was done online. Estate Agents are central to this decline and online agents are on the rise. Last year, eight per cent of all UK properties were listed with online agents. This is forecast to rise by 50 per cent by 2020 to 2023” he adds.