A system for making agents’ properties searchable by AI now carries over 300,000 live listings.

Hailo, a system by Homesearch, now reaches some 89% of postcode districts and makes listings readable by AI assistants such as ChatGPT, Claude and Google Gemini. 

Hailo works from an agent’s existing listing feed. 

It structures each property so AI tools can find it, understand it, and attribute it to the agent responsible – keeping the agent’s identity and contact details connected to the property so consumers can be directed back to the listing firm rather than to Homesearch. 

Branch teams change nothing about how they upload or manage stock.

A statement from Homesearch says: “Making sure listings are AI ready is critical. When someone asks an AI assistant for a three-bed near a good school in a particular town, the assistant can only put forward what it can actually read. 

“Listings that aren’t structured for AI are less likely to be found, accurately understood and included in that conversation.”

Giles Ellwood, founder and chief executive of Homesearch, comments: “Buyers are starting to tell an AI what they want and expect a straight answer back.

“For an agent’s homes to show up in that answer, the data behind them has to be readable, current, and clearly theirs. 

“That’s the entire job of Hailo. We’re not building another portal for agents to pay to appear on – we’re making sure their own listings get found and credited and linked directly to them.”

Homesearch tracks its visibility in AI-generated property results through an internal AI Visibility Benchmark. 

In the latest analysis, its share of relevant results has risen from under 1% a year ago to more than 14% today.