An agent who went viral with musical property marketing videos has taken her last bow in estate agency.
Keller Williams agent Claire Cossey, who ran Just-Knock in Leighton Buzzard, went viral in March with a musical video titled “the never-ending property” to help sell a £700,000 five-bed house on her books.
But three months later, Cossey and her partner Tony Bailey have decided to pull the curtain down on their agency career.
Despite gaining thousands of views on social media, 2.3m hits on Rightmove and several broadcast interviews, Cossey said the owner of the property she sang about felt it wasn’t the right exposure and is still on the market with another agent.
Cossey, who has worked in estate agency for almost a decade, said the industry has become too “dog-eat-dog” which she says is damaging perception of good agents.
She told Estate Agent Today: “I am about quality over quantity, looking after people and making sure they get the best support.
“But we are living in a world where sellers still think it is 2020 and buyers thinking it is 2008 and they are not marrying up.”
Cossey suggested there is too much overpricing and aggressive tactics by some agents, adding: “We personally lost two properties to a local agent because they promised them the world.
“We had offer on a £350,000 property that had been on for six months at £330,000. The vendor didn’t take it and went to the other agent. They are still on the market two months later.”
She is still helping the brand’s final sales complete but now works in protection advice.
Cossey added: “I loved working in estate agency and wish I could have got people to understand that not all agents are bad.
“You need to be ruthless and consistently attacking people and I don’t work like that. I take a softer approach that doesn’t work unfortunately.
“We are being attacked by the 10% that are bad but 90% are good.”
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Every agent blames valuation or fee when they don't win the instruction - it's time to look in the mirror.
The vendor doesn't trust them and there's no relationship worth talking about.
Sadly, in this case, the business model is largely to blame.
I feel for them, never like to see anyone struggle. Best of luck in whatever they do next.
It’s not other agents or vendors fault. We all have always had over valuing and under charging agents around us. It’s a good agents job to educate vendors (price) and demonstrate their value (fee) - if I can’t do that, I’m failing.
I feel for them, never like to see anyone struggle. Best of luck in whatever they do next.
It’s not other agents or vendors fault. We all have always had over valuing and under charging agents around us. It’s a good agents job to educate vendors (price) and demonstrate their value (fee) - if I can’t do that, I’m failing.
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