Purplebricks has claimed it is returning to its 'disruptive roots' after unveiling a cheaper pricing model.
The online agent, officially acquired by Strike last week, has removed what it describes as the "London premium," with pricing now the same nationwide.
From today the nationwide fee will be £999.
This represents a reduction of 26% onp revious pricing for properties outside of London and a reduction of 67% for properties within Londona and the South East.
For the pro-pack, which includes accompanied viewings, the nationwide price will be just £1,699.
Both packages include professional photography and floor plans, as well as a Local Property Partner, backed up by a central property support team.
Sam Mitchell, the new chief executive of Purplebricks said: “We are back in the game with a new value offering, returning to our roots as a major disrupting forcei n the industry.
"With the support of our new owners, we are going on the offensive again with the launch of the first element in our new strategy to recapture market share, and provide consumers with a much needed value offering in these difficult economic times.”