Purplebricks’ ‘superbrand’ status starts to sli...

Purplebricks has seen its status as a so-called ‘superbrand’ decline while Savills remains the most highly-rated agency brand.

The Superbrands listings are compiled annually with 3,200 brands across 158 categories assessed for quality, reliability, and distinction and are then voted on by a nationally representative sample of 2,500 UK business professionals and 2,500 consumers.

The brands are broken down into business and consumer and no-one can pay for inclusion.

Purplebricks was in the top 20 at position 13 among consumer brands as recently as 2019 but is in 460th place in this year’s list.

Savills has been awarded Business Superbrands status for the 16th year running

Other estate agents and property businesses achieving Superbrands status were Knight Frank, BNP Paribas Real Estate, JLL, Lambert Smith Hampton and Carter Jones.

Property portals are also included in the consumer list but fail to make the top 20.

Rightmove came top among property portals, placing at 105, while Zoopla was 154th and OnTheMarket was 685th.

Apple came top of the Business Superbrands list while Rolex was the leader among consumer businesses, followed by Lego, Samsung and Mastercard.

Damon Segal, chief executive of Superbrands UK, said: “The awards recognise that technology is a critical aspect of business, from staying connected with consumers to shaping how employees work.

“A massive congratulations to Apple which has achieved remarkable success in capturing British attention and delivering quality online services, especially during the global pandemic.
“This year has continued to see monumental changes in the way the businesses are working and have had to adapt.

“A massive congratulations to all those who continue to capture the hearts and minds of their UK audiences.”

Consumer Superbrands

105	Rightmove	Real Estate
154	Zoopla	Real Estate
460	Purplebricks	Real Estate
685	OnTheMarket.com	Real Estate

Business Superbrands

113	Savills	Real Estate - Commercial Agents / Advisors
206	Knight Frank	Real Estate - Commercial Agents / Advisors
445	BNP Paribas Real Estate	Real Estate - Commercial Agents / Advisors
659	JLL	Real Estate - Commercial Agents / Advisors
720	Lambert Smith Hampton	Real Estate - Commercial Agents / Advisors
771	Carter Jonas	Real Estate - Commercial Agents / Advisors
225	Canary Wharf Group	Real Estate - General
312	British Land	Real Estate - General
392	Grosvenor	Real Estate - General
433	Great Portland Estates	Real Estate - General
610	Shaftesbury	Real Estate - General
715	Landsec	Real Estate - General
900	SEGRO	Real Estate - General