Foxtons non-executive director and former boss Peter Rollings has suggested the “vast majority” of agents aren’t good at selling properties.
Discussing opportunities for 2023 at an industry roundtable, Rollings said agents need to get back to basics.
He said: “It has always been the case that he vast majority of agents aren’t very good.
“There are a few better ones now but for 40 years they haven’t been very good.
“You have to go back to basics of getting the people to understand what is necessary (to sell a property) and deliver it.
“If they are not delivering, you have to look them in the eyes and tell them they don’t have a job.”
Fellow panellist Adam Day, of eXp, said he and other agents have been waiting for an uncertain market like this where, he said, there is a big opportunity to use social media to become your personal brand and to get properties off poorer agents by showing how to sell.
He said: “The market coming up will show the weaker agents out there.”
Sarah Edmundson, chief executive of Agents Together, suggested agents are far too slow to consider and embrace innovation and technology, which she said holds the industry back.
Watch the full video debate below: