Foxtons non-executive director and former boss Peter Rollings has suggested the “vast majority” of agents aren’t good at selling properties.
Discussing opportunities for 2023 at an industry roundtable, Rollings said agents need to get back to basics.
He said: “It has always been the case that he vast majority of agents aren’t very good.
“There are a few better ones now but for 40 years they haven’t been very good.
“You have to go back to basics of getting the people to understand what is necessary (to sell a property) and deliver it.
“If they are not delivering, you have to look them in the eyes and tell them they don’t have a job.”
Fellow panellist Adam Day, of eXp, said he and other agents have been waiting for an uncertain market like this where, he said, there is a big opportunity to use social media to become your personal brand and to get properties off poorer agents by showing how to sell.
He said: “The market coming up will show the weaker agents out there.”
Sarah Edmundson, chief executive of Agents Together, suggested agents are far too slow to consider and embrace innovation and technology, which she said holds the industry back.
Watch the full video debate below:
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I totally agree. It is an absolute joke that people can pass AML and open an agency the next day with zero experience. Property is a person's highest value asset, there has to be some sort of regulation brought in.
I, and others of my age, have been calling for regulation of the property sector since the 1980's, so I would not hold my breath, Samantha.
There are a few lobby groups (mostly led by dinosaurs of the industry) who have no intention of getting it introduced by Government, as it would force them to clean house.
How long have Propertymark been saying that they are pushing for regulation of the sector?? Surely such an August body should have some clout?? Even the current '"Qualification" set by them need absolutely no evidence of competence to pass, unlike the City & Guilds Qualification the Propertymark qualification replaced.
Luckily then Im not in the "vast majority" After 50 years in the business Im still going strongly and proving his comments can be incorrect. Check my IG page....was told was the "best estate agent" engraved on a gift today #mustbedoingsomethingright
He is not wrong
I am operating in both the UK & Irish industry. I have been an agent for 30 years and in Proptech now. Both countries have a very similar industry make up. The industry was regulated in Ireland back in 2012. It was one of the best things that ever happened the industry. It simply helped to clean up the sector. I would highly recommend it for the UK. The momentum that existed with ROPA etc. pre Covid unfortunately, seems to have dissipated.
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