Agency acquirer rebrands as it marks two year anniversary

Agency acquirer The Lomond Group has unveiled a rebrand to mark its two-year anniversary.

Co-created at the beginning of 2021 when property firms Lomond Capital and Linley & Simpson joined forces, the business has renamed itself Lomond and has adopted the strapline  “Property Wisdom at Work.”

The company said it has completed 40 acquisitions over the past two years, at an average rate of one every 18 days, propelled its rental portfolio stretching from Aberdeen to Brighton through the 40,000 barrier and taken its team of people to more than 1,000. 

It has also launched a new Lomond Investment Management department, offering dedicated support to developers, receivers, investors and trustees spanning the build-to-rent, single-family housing, lettings, and offshore markets.

Ed Phillips, chief executive of Lomond, said: “Already in a strong position and with ambitious growth plans, it’s important we gain and retain a competitive edge in our sector as we continue to expand our business organically, as well as acquiring high quality businesses into our existing network and larger agencies to act as a ‘hub’ for new locations.

“We will also continue to develop new business-to-business services alongside Lomond Investment Management and invest in the latest technology to power our regional brands 

“That’s why we've invested in the one of the most important assets in our businesses - our brand - to ensure it not only reflects what binds us all together but also extends our reach to attract new audiences.  In addition, it will further increase recognition of our group as a major player in our sector.”

Phillips said Lomond’s brands have decades of local market experience and a deep understanding of their customer needs, adding: “Our aim is to harness our collective wisdom to help every customer make smarter property decisions.

“Our new Lomond website has been launched and over the coming weeks our new messaging will further come to life as we weave this through key customer journey touchpoints – from portals and digital advertising, to campaigns, email marketing and print collateral. 

“An intensive programme to develop and roll out new websites with a brand-new customer portal for every one of our regions, is also being finalised.”