Agents 'missing out' on cheap local advertising option

Almost three-quarters of estate agents are missing out on fulfilling their advertising potential using social media, research claims.

Estate agency lead generation service Homeflow claims that  a “vast number” of independent estate agents are missing out on a cheap option of local advertising. 

A Homeflow survey found 72% of independent or small branch estate agents do not have Facebook pixels installed on their website. 

The research showed that from the randomly selected agents, 21 out of the 75 didn’t have a pixel within their website code. 

A Facebook pixel is a free snippet of code that agents can obtain from the business settings on Facebook.

This can be installed onto your website, letting you advertise to anyone that visits your website.

This means that if a user visits your website but doesn’t fill out a contact form, you can pay Facebook to advertise to this individual via Facebook or Instagram.

Nik Chotai, managing director of Homeflow, said: “Homeflow has been working with estate agents for some time, enabling them to improve their web presence and use advertising through the use of Facebook. 

“Unlike Google advertising, which is run based on key terms, using Facebook Ads allows you to promote to your local audience over a longer time period. This is perfect to keep your brand front of mind to local homeowners as retargeting adverts can run from as little as £30 a month.”

Homeflow has revealed how to create a Facebook pixel below:

• On Facebook, visit Events Manager.
• Click Connect data sources and select Web. 
• Select Meta pixel and click Connect. 
• Add your pixel name. 
• Enter your website URL.
• Once you have your code, you can put it into the head of your website via your website partner. You’re now set up to run retargeting adverts to your website visitors.