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Fine & Country reveals the secrets of premium estate agency

Fine & Country has been revealing the secrets of running an premium estate agency.

The agency brand is currently hosting a Masterclass Series that taps into the expertise of the leading property professionals within the network. 

Held in London and in Leeds, the series focuses on sharing knowledge and ideas that can enhance an agent’s chances of success within the upper quartile of the property market.


The first instalment was held last week and saw more than 50 agents attend. 

Some of the speakers included experienced international speaker, coach, trainer and estate agent, Jon Handford, director at Fine & Country UK.

He shared his secret to consistently charging a 2.5% fee as well as an upfront marketing contribution.

Ed Casson and Simon Pelling, co-directors of Fine & Country south Essex shared their story on succeeding with the Fine & Country brand after building their business from scratch and are yet to lose a listing to a competitor.

Director of Fine & Country Turnham Green Terrace, Ben Madden discussed how he has successfully built the Fine & Country brand against strong, established competition in an extremely competitive prime London market.

Fine & Country UK business development manager, Gaven Swan covered common objectives and how best to overcome these, ensuring more listings and business growth.

Nicky Stevenson, managing director of Fine & Country UK, said: “I was delighted to be able to host the event for agents across the network, coming together to learn from established Fine & Country agents who have made significant headway within the premium sector of the market. 

“We are grateful to have the calibre of agents we have within the network, agents who are willing to give back and make a contribution to the growth and development of the network as a whole.”

The next event is being held today in Leeds.

Simon Leadbetter, global chief executive at Fine & Country, said: “We have a remarkable depth of knowledge within our network and having a series where our agents can learn from each other and expand their scope in great. 

“Our agents are bringing their experience from the coal face to assist both new and existing Fine & Country agents to maximise the opportunities in their marketplace. 

“The proven techniques and strategies presented at the Masterclass Series will assist our agents to drive growth in their businesses and will help to position them as the premium agent of choose within the upper quartile of the market within their area.”


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