Instagram is inspiration for new bespoke estate agency

An estate agent who has spent eight years working for traditional agencies has now set up his own hybrid operation, using his extensive number of followers in Instagram as a base for the new company.

Ricky-lee Brennan has almost 10,000 followers on his personal feed on the photo-led social network, and is using Instagram as a major marketing drive for his new Brennan Bespoke agency, which has attracted five instructions within days of opening.

Brennan has worked with William H brown and Chris George traditional agencies in his native Northamptonshire but has told the local media it’s time to go it alone.

“It’s a bit scary but also exciting. I’ve always had a passion for digital marketing and have really embraced Insta” he’s told the Northamptonshire Telegraph.

“We’ll have a hybrid model with a combination of traditional values with a massive online presence. The response we’ve had already has been phenomenal. I’ve had five instructions since I left my previous job three weeks ago and people have been so supportive.”

Brennan - who says he ultimately wants to set up a hub-like base for his hybrid operation - admits Rightmove remains the go-to website for buyers. 

But he says Instagram allows the addition of videos and music to complement listings.

His company’s Instagram feed is here and he markets property on Twitter, too, here.