A former Purplebricks chief is the new CEO of rival online company Yopa.
Verona Frankish has been involved in the property industry for almost 20 years.
She was involved with Purplebricks prior to launch, working with the founders to build a mortgage proposition for the agency when it was led by Michael and Kenny Bruce.
More recently she has been at the Mortgage Advice Bureau where she worked with estate agencies.
In 2018 she returned to Purplebricks, where she took responsibility for mortgages, lettings and conveyancing, as a member of the executive team.
An announcement from Yopa describes Frankish as “a digital advocate” with extensive experience in improving customer processes through technology.
She says: “I am delighted to join the team at Yopa for the next stage of its journey. The team have done an incredible job in recent years in growing the business and setting it up for future success. I am privileged to have the opportunity to lead Yopa through the next stage of its evolution.”
Freddie Cornes, Yopa’s current managing director and former chief finance officer is quitting.
This morning’s statement says he oversaw over 100 per cent growth in revenues, increased market share and reduction in the cost base.
Grenville Turner, a non-executive director at Yopa, says: “Freddie has achieved an enormous amount, however, he indicated he wanted to move onto a new challenge. His departure is a source of regret, but we fully respect his decision. We thank him for his fantastic work over the past three years”.
Turner continues: “Verona brings a wealth of relevant experience to the role and an extensive understanding of the UK residential property market. We are delighted to be able to appoint such an outstanding candidate to our growing leadership team”.
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Out of the frying pan and into the fire springs to mind :)
That's so funny, you couldn't make it up 😂
I can't even find the words. Not sure how she is able to get any senior position.
Did Yopa not get the memo?
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