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Graham Awards


Agents get freebie ski trip as firm shifts to work-from-home model

Spicerhaart - which is radically reshaping its structure to encourage hybrid operations and working from home as part of a new Partnership programme - is giving some of its most successful staff an all-expenses paid skiing trip to the French Alps. 

It’s been all change at Spicerhaart this year, with the restructuring seeing key Area Partners appointed to look after regional hubs - called    Property Centres - and to supervise working-from-home agents, called partners.

The Property Centres have their own sales push and support partners with admin and sales progression; meanwhile some £30m is being put into beefing up the Spicerhaart brands’ lettings activities, with the aim of the company being the number one lettings agency


Now high profile incentives - which existed under the old structure but which have been on the back-burner during the pandemic - appear to be making a return. 

Spicerhaart group managing director Antony Lark says: “We are renowned across the industry for our amazing events and this one will be just as thrilling and memorable.

“Previous winners have been to Las Vegas, Texas, Abu Dhabi, Austria, Miami, Bangkok, Germany and New York – and they still talk about it today.”

The winning teams from across the business will need to achieve a sizeable increase in listings and market share, cross selling legal and financial services, or a growth in their lettings book.  

As well as the ski trip in March, there are also other rewards for runners-up, including dinner at a top restaurant and bottles of champagne.

National operations director John Phillips - who will be on the ski freebie - says: “It is an amazing experience to be on top of the world in the mountains with your colleagues. A fantastic time awaits the winners.”

And Paul Smith, chief executive, adds: “We love to reward our best performers and always look for extraordinary experiences to incentivise our teams. Those who can’t ski will be given tuition and those who can are already dusting down their helmets and boots and have success in their sights.”


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