The portal set up by Purplebricks founders Michael and Kenny Bruce has revealed it's recruited Rightmove and Zoopla personnel and intends to double its workforce imminently.
Boomin - the brain child of Michael and Kenny Bruce and David Shepherd, founders of Purplebricks - has so far recruited what it calls “a world class team of well over 100.”
Now it has revealed details of some key figures.
Lesley Dunn, formerly a member of the senior team at Rightmove and thereafter the corporate and national sales director at Zoopla, has been appointed sales director.
Phil Lloyd, who was previously the global head of advertising for Paddy Power and more recently chief marketing officer of Carwow, is the Boomin chief marketing officer.
It’s already known that the brand director will be James Kydd who spearheaded the launch and brand growth of Virgin and Purplebricks.
Andrew Stewart, chief operating officer, has joined Boomin from Cazoo and Zoopla and “will be responsible for some key customer experiences and driving revenue for agents.”
The company says conversations with agents and partners are at an advanced stage, with feedback on the proposition "overwhelmingly positive."
Boomin executive chairman Michael Bruce says: “We are privileged to have attracted a large number of leading experts spanning technology, marketing and partnerships to achieve our ambitious goals. We will be doubling our workforce over the coming weeks and months as we prepare to launch the UK’s first portal for the home.”
It’s now known that most of the staff will work in a virtual office with, as yet, no plans for a physical headquarters.
Chief executive Gary Barker, ex-Reapit, has also given some sketchy details of what Boomin will be like, saying it will be the first ‘property portal for the home.’
“Boomin is not just a listing site and will have a wealth of unique features that give everyone deeper insights into the market, get more people engaged and interested in property, whether they are active or passive and put agents and their brand front and centre like never before” says Barker.
“Visitors to the site will get a richer, more interactive experience. Boomin will be a place where people can get things done, a place that makes the process more straightforward for everyone. We have created the most customer and agent centric platform ever.”