A video interview released this morning features the experiences of eight agents who have quit Rightmove in the past two years, and how they have fared since.
The video, produced by leading industry consultant Chris Watkin, is likely to fuel the debate that’s currently raging over the future of agents listing on the major portals.
The eight agents are from different areas of the UK and specialise across sales, lettings or both; the common factor is that they have all stopped listing on Rightmove, mostly triggered by rising fees.
However, the testimonies from the agents do not necessarily offer support to other portals - in some cases, all three major portals are criticised and some agents speak of the current or potential benefits of Facebook and social media as advertising.
And there’s also the debate over whether Zoopla will adopt the same pricing and attitudes as Rightmove if the latter loses agents and the former becomes stronger as a result - “Are we just creating Rightmove mark 2?” asks Watkin.
There are also interesting comparisons between the current reliance on portals and the previous reliance of advertising in local newspapers - was it easier to tell vendors ‘back then’ that their properties would not be in the paper than it is now to tell them their properties will not be on Rightmove?
It’s a lengthy video - just over an hour - but a fascinating debate between agents; the video has just been released this morning and you can see it below.