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Graham Awards


Hundreds of agents sign up to free-to-list portal group

Free-to-list portal group OneDome claims 425 estate agency branches joined its listing services last month, 

OneDome Group operates two portals, OneDome and Nethouseprices, which it says generate up to 1.7m unique monthly visitors and over 170,000 buyer and tenant leads for agents monthly.

The group says it’s now focusing on growing the volume of valuation instructions for agencies in its optional 'Find an Agent' service, with the ultimate goal of providing each branch with two market appraisals booked per month.


"With many agents continuing to look for ways to reduce portal listing costs, we provide them with free listings and the opportunity to generate buyer, tenant and valuation leads" says founder Babek Ismayil.

Earlier this year, OneDome named Andrews Property Group, Arun Estates, Coopers Residential, Hunters, Martyn Gerrard, Robinson Michael & Jackson and Winkworth as recent recruits to its portals. 

The group cites one agency - Dreamview Estates of north London - as saying its inspiration for joining OneDome was the cost of Rightmove.

"I'm asked a lot about how we get enquiries since coming off of Rightmove and who provides the most leads. We get plenty of business from OneDome, who are second only to Zoopla in leads generated for us" says Murray Lee, managing director of Dreamview Estates and one of the leaders of the SayNoToRightmove campaign. 

In September, OneDome revealed it had raised another £5m in investment, bringing its total to over £13m: the investment is being used, amongst other things, to increase OneDome's marketing activity.

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    Why not start a scorecard between Iain White's favourite two portals? 425 to OneDome last month, how many to Boomin?

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    I don't get the negative comments about publicity for free portals....unless of course they are all coming from Rightmove in disguise!


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