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Part-time agent outperforms full-time counterpart with Lifesycle

Lifesycle, the platform built by Iceberg Digital to help estate and letting agents work smarter, continues to launch new features and functions at a rapid rate.

This activity has been mirrored by the number of agents signing up for the product, with several users taking to social media to praise Lifesycle for making them more efficient and changing the way they work.

One agent, Paul Tobias-Gibbins, director at M&P Estates in Essex, ran a split test using the Lifesycle platform to see if it really has helped his agency to work smarter.


In a video posted on social media by Tobias-Gibbins, he claims to have two very good negotiators, one full-time, and one part-time who works just two days per week.

He set the part-time neg up to work using Lifesycle and the other to work as usual without it. At the end of the split test, the two-day per week part-time neg had outperformed the full-time neg by a ratio of 2:1.

CEO of Iceberg Digital, Mark Burgess says: “By combining marketing, listings and leads into one centralised platform, we are revolutionising the way estate and letting agents can work and it has never been timelier due to the current climate.” 

“The people element of estate agency is so important but their technology fights against them. Our agent numbers are growing month-on-month and as we continue to add more and more functions into Lifesycle, it is becoming the only viable option for agents looking to work in a smarter way.”

Nine-branch agency Michael Poole signed up to Lifesycle in September and when asked why, Michael Poole said: “It ticked all the boxes as far as we are concerned to enable us to deal with automation of our increasing business volumes whilst providing good customer service.”

“Also demonstrating the ability to add new ideas to help solve ever evolving ways to be in front of our competitors.”

While many agents remain unhappy with a lack of innovation from their CRM partners, in the last six months alone, Lifesycle has added a range of features to its marketing, listings and leads platform, including:

    • Remote market appraisals
    • Landing page web forms
    • Instant valuation to remote valuation automation
    • Automatically qualifying portal leads
    • Unactioned portal lead numbers showing on the main dashboard
    • Monitoring bulk SMS and email campaign numbers
    • Setting instant notifications to go to team members when things of interest are happening, such as a potential vendor being on an agent’s website
    • Automatically qualifying portal leads by SMS
    • Allowing users to top up SMS credits inside the system
    • Automatically asking buyers if they would like to know the value of their property every year after completion

Iceberg Digital has also built an entire E-Signature Contract product inside its Lifesycle platform, allowing clients to send out and keep track of their contracts from within the very same system that they are doing everything else from. 

It seems as if Lifesycle might just be living up to the bold claims of revolutionising the way estate agents work.

  • Robert Brady

    Awesome work Mark & team! Having had the pleasure of working as a client, then under your leadership helping agents with Lifesycle, and now using it as an agent, it is an awesome bit of kit. Why have 20 systems or add-ons when you can have one log in with Lifesycle, which will show you data and efficiencies you won't achieve with any other platform?

  • Derek Ross

    The best piece of software to emerge in 30 years, if you don't use it you are giving a huge advantage to your competitors.


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