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Graham Awards


Online agency business wins new High Street customer

A firm that offers a white-labelled online agency platform to traditional High Street agents has signed up a new customer.

love2move was founded in 2017 by traditional estate agent owners Georgina Cox and Mark Worrall in a bid to allow traditional agents the opportunity to have online exposure without the cost of establishing their own individual platform. 

Instead, love2move offers a custom-branded service from its own platform,operating alongside the High Street agency and providing vendors with the best of both worlds if they choose to sell their property online as well as through traditional methods.


Now it has signed up Martin Lonsdale Estates, based in West Yorkshire; the online platform will complement the existing business. 

In addition to viewing properties through love2move, buyers can communicate directly with sellers, book viewings and make offers via the online dashboard.

“In this day and age people expect instant results and the process of buying a house is no different. At love2move we have put buyer and seller in direct contact to speed up the house buying process and remove any obstacles. We believe that by working with established, high street estate agents we offer clients the best of both the online and traditional estate agents” says Mark Worrall.

Earlier this year love2move pulled a crowdfunding round on Crowdcube after securing an unspecified cash injection from angel investor and millionaire Gary Dewhurst.

Dewhurst launched Gap Personnel Group in 1997 and grew it to one of the top five independent recruitment agencies, before selling his shareholding to Japanese company TrustTech for £20m.

  • Sam Hunter


  • Phil Hathway

    🙈 One of the golden rules of proper estate agency is to NEVER encourage communication directly between buyer and seller. It’s too emotive and causes problems. The agent is there to manage and control the process to ensure a satisfactory completion on behalf of their paying customer.

  • icon

    They won a new customer?! How is that any more interesting or newsworthy than me winning a valuation?? Lol


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