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Graham Awards


Purplebricks named one of Britain’s 20 ‘most relevant brands’

Purplebricks has been named one of Britain’s ‘most relevant’ brands to consumers. The agency came in 13th in a list of 20 in the annual Superbrands Index.

Amazon, Aldi and the MacMillan Cancer Support are the top three; other entries coming in above Purplebricks include Google, LEGO and YouTube.

The league table is created by a survey of 2,500 consumers commenting and scoring on 1,500 brands.


During the scoring process all those involved are asked to consider the statement: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’

Stephen Cheliotis, chief executive of The Centre for Brand Analysis - which undertakes the annual Superbrands survey - says: “Those brands performing strongly in the relevancy index pose a threat to the more established brands, whether that is Aldi challenging the likes of Tesco or Purplebricks confronting traditional estate agents."

Purplebricks announced that it was “absolutely delighted” to be included in the list. 

Kenny Bruce, one of the agency’s founders, tweeted: “They say you can judge people by the company they keep ... well very proud Purplebricks sits alongside Amazon, Netflix and MacMillan Cancer on this list of top UK brands. Terrific stuff, well done everyone!”

Past winners in the Business Superbrand category include Savills on six occasions.

  • Carl Smales

    Probably relevant for all of the wrong reasons.

    Didn’t they use to say that smoking was medicinal?

  • Lenny White

    So was Hoover...

  • Jon James

    Woolworths, Ratners, British Homes Stores, C & A , Dewhurst Butchers all relevant and recognisable brands...

  • Alastair Caldwell

    Looking at the criteria I think Durex should be up there in No 1 position . After all all Purplebricks has done is stuff the market ,loose money for its investors , promise unachievable high earnings to its field team and lead the public to think they can get the best sale price of their home for £800...................

  • James Robinson

    Hahahahaha! In the same vein:
    Top 25 PropTech Influencer List 201711. Russell Quirk – Founder & CEO, eMoov Russell cemented Emoov’s position as one of the “big 3” online agents in 2017 with a £9m raise and a pioneering no-sale-no-fee model.


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