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Online agent slashes franchise fee and says: ‘Make me an offer’

It normally costs estate or lettings agents £10,000 to buy a franchise for the online company called The Good Estate Agent - but now the boss is making a Black Friday offer.

He wants agents to simply “make him an offer” for a franchise.

The Good Estate Agent began back in 2010 and under its terms and conditions franchise holders for a particular area keep 80 per cent of their income on initial sales and lettings.


In addition, there is an opportunity to increase earnings with a residual income by recruiting additional agents across a wider territory.

In return for the franchise the family-run agency, led by Rob Bryer, provides training, access to an online property and applicant management system, a website and marketing support. 

“Overheads are pretty much non-existent as franchisees operate from home instead of renting office space, although some agents choose to have a serviced or traditional office.  And, as the head-office also handles the administration and advertising aspects of the businesses, all franchisees need to do is go out and get business for the company” says Bryer.

A year ago the Kent-based company described itself as having some 50 franchisees; Estate Agent Today last evening counted 62 across this country and Ireland listed on the firm’s website.

Buyer says they are earning up to £18,000 per month. 

Four new franchisees launched in October and the company says it wants to expand next year - hence the unusual approach of dropping the customary franchise cost and hoping agents want to make an offer that is acceptable.

Bryer is inviting agents to send him a direct email at rob.bryer@thegood.co.uk with their offer by Black Friday - the end of this week, Friday November 29.


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