Arun Estates reports that it has netted an additional £350,000 in fees thanks to a scheme designed to woo vendors using online agents.
Under the scheme - which was introduced earlier this year - vendors are offered cashback of up to £1,000 to compensate for an upfront or deferred fee paid to an online agent.
In return, they list with their local Arun branch alongside the online agent and the cashback is triggered on completion.
“We developed the scheme as a direct response to coming across increasing numbers of sellers whose online agents had failed to sell their properties, but who had either already paid an upfront fee or who were committed to paying one on a deferred basis,” explains Arun Estates' group managing director David Lench.
He says that the scheme is a great way to help sellers who would otherwise have been 'out of pocket' as a result of choosing to sell with an online agent.
Arun Estates' brands include Douglas Allen in Essex, Ward & Partners in Kent, Cubitt & West in Surrey, Sussex and Hampshire, and Pittis on the Isle of Wight.