A firm is claiming to be allow high street agents to offer vendors an online sale services as well, without the expense of setting up their own separate digital platform.
Hystreet says it wants to enter a market created by Countrywide, Connells and others who through investment and acquisition offer customers online as well as full-service options.
It claims to be a white-labelled online estate agent platform. It was developed by Awais Ahmad, a former estate agent, who says he was frustrated by the new breed of well-funded online services taking business from him and his high street competitors.
He says many of these new companies did not have the same experience or local knowledge as the high street agents and he envisioned a ‘hybrid’ that would combine the convenience of an online platform with the personal service of a traditional estate agent.
“A lot of agents are spending time going to valuations and subsequently losing out to companies like Purplebricks, as sellers are attracted by the reduced fee and the convenience of a 24/7 online platform. Until now, high street agents have been unable to compete” he says.
He says his Hystreet platform has the functionality of the fully-online agencies: customers can request valuations, book viewings, make offers, provide feedback, negotiate a sale, and communicate with their dedicated agent online.
The new platform operates for a fixed monthly fee of £395 plus VAT for a single office agency, with reductions for multiple branches. Ahmad says agents are not required to change their internal CRM systems.