International property analyst Mike DelPrete has queried the suggestion that Countrywide's online sales option is drawing in additional business to those brands offering it to vendors.
US-based DelPrete - who in the past year has undertaken detailed analyses of easyProperty, Purplebricks, Rightmove and other UK property players - was head of strategy at the property portal Trade Me in New Zealand.
Now he has undertaken a brief analysis of three of the Countrywide brands which piloted the online option, namely Austin & Wyatt in Dorset, Frank Innes in the East Midlands, and Spencers in Leicestershire and Rutland.
His graph is below, and on LinkedIn DelPrete wrote: "Cognitive dissonance: the mental discomfort experienced by two contradictory beliefs, or, when Countrywide says its 'hybrid rollout is delivering results' ... and the chart below showing listing numbers flat as a pancake."
His analysis of the brands follows the speech to The Negotiator conference made last week by Countrywide chief executive Alison Platt.
She said the hybrid/online roll out - called Every Customer Counts and which has now reached 25 per cent of Countrywide branches - was a major success.
“For the business, the brands where we’ve rolled out Every Customer Counts have seen better performance at every step of the journey, increased traffic, more valuations, better conversion, improved sales progression and increased revenue” Platt is quoted at telling the conference.
Austin & Wyatt, Frank Innes and Spencers were the early Countrywide adopters of the strategy, offering it to customers since June 2016.
Countrywide has been asked to comment on DelPrete's analysis.