Online estate agency easyProperty is believed to have parted company with its PR firm The Red Brick Road after less than a year.
Last May we reported that after a pitching process, the PR firm was hired by the agency: The Red Brick Road chief executive David Miller was quoted at the time as saying that easyProperty was the kind of ‘market disruptor’ he enjoyed working with.
However, the circulation of easyProperty’s recent report on future buying processes was the final task undertaken by the PR firm for the online agency.
During its year, The Red Brick Road organised a controversial ‘funeral’ stunt in central London, supposedly marking the death of the ‘fat fees’ high street estate agent.
It is understood that The Red Brick Road ended its previous property relationship with Savills in order to take up the easyProperty instruction.